Top 5 Fitness and Weight Loss Programs on iOS in Netherlands, Q4 2023

During the fourth quarter of 2023, the top 5 fitness and weight loss programs on iOS in the Netherlands showed diverse trends in downloads, revenue, and weekly active users. Here’s a closer look at their performance.

Basic-Fit saw fluctuating download numbers, starting at 7.1K in late September and ending at 4.1K by the end of December. Weekly active users also showed some variability, peaking at 175K in mid-November and declining to 151K by the end of the year.

JustFit: Lazy Workout & Fit had a notable increase in revenue towards the end of the quarter, with earnings reaching $5.9K in the first week of December. Downloads spiked to 15.2K in the same period before stabilizing around 3.8K by the end of December. Active users peaked at 17.5K in early December, followed by a decline to 8.1K by the year's end.

Strava: Run, Bike, Hike maintained a strong revenue stream throughout the quarter, peaking at approximately $47K in late September and seeing a resurgence to $40K by the end of December. Download numbers were relatively stable, ending the quarter at 3.2K. Active users fluctuated, with a notable increase to 114K in the final week of December.

Food - Calorie & macro tracker experienced a steady revenue stream, peaking at around $1.9K in mid-October. Downloads showed a downward trend, starting at 3.3K and ending at 1.8K by the end of December. Active users also declined, from 13.5K in late September to 11K in the last week of December.

Mijn Eetmeter had a consistent download performance early in the quarter, peaking at 3.3K in late September, before dropping to 1.3K by the end of December. Active users followed a similar trend, peaking at 14K in early October and declining to 10.7K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and additional insights, visit Sensor Tower.